RESUME

EDUCATION

SUNY Geneseo, Geneseo NY Class of 2016  

  • Communications major, Sociology minor 

WORK EXPERIENCE

Director of Social Media, Adweek Nov 2022 - present

  • Socialized editorial, magazine, podcast, event and video content on all platforms (over 2 million combined followers). 

  • Grew Adweek’s social audience by an average of 30% over a two-year period.

  • Launched Adweek's first Creator Network program - collaborating with content creators at events, magazine features, and more.

  • Covered Adweek tentpole events (Cannes, Social Media Week, Brandweek, Adweek X etc.) on social through live tweeting/LinkedIn and creating short-form video clips for IG/Tiktok as well as hosting panels and discussions on stage. 

Social Media Manager, Inked Magazine Nov 2020 - Feb 2022

  • Produced and posted content for all of Inked Magazine’s social media accounts - TikTok, Instagram, Facebook, Twitter, Pinterest, Snapchat as the only member on the social team.

  • Grew Inked’s TikTok account from 30 followers to over 1.7 million in under a year and introduced the #InkedOnTheStreets series. Produced, hosted and edited videos that have up to 20 million views each. 

  • Covered live events and shoots with all high-profile talent on all aspects of social promotion and amplification of brand efforts.

  • Tracked overall trends and developments in mobile, digital, video, audio, commerce, social media.

Communications Manager, PartyBookers Budapest/Budapest Boat Party Mar 2016 - Aug 2020

  • Led, developed and launched social strategies and campaigns across all platforms by creating original content and ads which boosted engagement, traffic and conversions. 

  • Established and measured KPIs of in-person and online marketing initiatives which increased sales by 25,000 tickets per year. 

  • Collaborated with marketing teams, graphic designers, video editors etc, to create unique content and establish a strong brand voice. 

  • Trained and managed a promotions team by establishing best practices and sales strategies which increased offline event ticket sales.  

Social Media Intern, VH1 at Viacom  Summer 2014 & Summer 2015

  • Managed and generated original content on VH1’s Facebook, Twitter, Tumblr, Snapchat, Instagram & Pinterest accounts which increased followers and website traffic. 

  • Worked with music and television talent to create unique Instagram and Snapchat stories and kaunched VH1’s official Snapchat account by creating original branded content. 

  • Created GIFs and screenshots to live-tweet and Facebook shows on air which were used to engage with audiences directly. 

Web and Social Media, Geneseo office of College Communications  2014-2015

  • Reviewed, updated and created copy for subpages under the Geneseo.edu domain 

  • Oversaw content creation, scheduling and marketing across all platforms aimed at engaging current students, prospective students, alumni, parents and faculty/staff 

Campus Influencer, Spotify 2014-2015

  • Drove awareness, engagement, and promotion for Spotify within the SUNY Geneseo community through strategic partnerships, sponsored events, social media and word of mouth. 

SKILLS

Strong on all social networking platforms including, Facebook, Twitter, Instagram, Threads, TikTok, Snapchat, Pinterest, YouTube; specialize in covering live events; proficient in Hootsuite, Buffer, Giphy, Later & TweetDeck; MailChimp; Mailerlite; GIF maker; fluent in Italian