Partybookers budapest
Managing all online and offline marketing for AN events company in Budapest, Hungary.
Online Communications
Led, developed and launched social strategies and campaigns across all platforms by creating original content and ads which boosted engagement, traffic and conversions.
Established and measured KPIs of in-person and online marketing initiatives which increased sales to all events.
Collaborated with marketing teams, graphic designers, video editors etc, to create unique content and establish a strong brand voice.
Wrote and updated website, social ads, poster and flyer copy, along with regular blog articles to communicate information clearly to guests and improve SEO ranking.
Working with digital marketing agencies to run Google, Facebook and Instagram ads
Writing and posting blog articles to increase CEO
Building and writing content for 3 websites
www.partybookersbudapest.com
www.budapestboatparty.com
www.bingobarcrawl.com
Creating new partnerships with social influencers and online publishers
Promotion management
Trained and managed a promotions team (15-40 staff) by establishing best practices and sales strategies which increased offline traffic.
Created work schedules and communicating event details with partners
Worked with graphic designers, video editors and photographers to create posters, flyers and other promotional materials
NOTABLE PROJECTS
ambassador program
I launched the ambassador program to help spread the word about PartyBookers events, increase traffic to our website and boost ticket sales. Any person who has been on an event can get a promo code and receive commission from any ticket booked using their code. This referral system led to an increase in sales and promo codes used on our website.
partybookers rebrand & Website
I project managed the re-brand of our umbrella brand, PartyBookers along with helping launch the official website. Working with graphic designers, our marketing team, event managers and staff - we changed the logo, all promotional and event materials, social platforms and re-designed our new website to match. We were able to group all of our individual events under one company and made it easier brand recognition and purchasing tickets online. I wrote copy for all the websites and marketing materials and helped the communication across departments to complete the project. Ticket sales increased by 200% the summer after the re-brand.
Cross-promotional glitter booth
We teamed up with Stoke Travel to bring a promotional glitter booth to their Oktoberfest campsite. For 3 weeks promoted our events and gave our free glitter. Partnering with Stoke Travel allowed to come face-to-face a similar target audience and make genuine connections with guests who then purchased tickets to our parties.
Budafest social coverage
We collaborated with a British company and helped organize Budafest, a 3-day metro festival in Budapest, several years in a row. During the festival I covered DJ sets, pool parties, boat parties, pub crawls and more on Facebook and Instagram through our platforms and Budafest’s.